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All Playbooks
⚗️

Peptide & Wellness Clinics

Your clinic is sitting on a six-figure recovery opportunity.

Win-backs, refill reminders, and new-patient onboarding — automated.

$147K

avg recoverable revenue per clinic from lapsed patients

The opportunity

The average peptide or functional medicine clinic has 200–400 patients who haven't returned in 90+ days. At $350–600 per visit, that's $70K–$240K in dormant revenue. The painful truth: 78% of those patients would come back if you contacted them directly. They didn't leave — they just forgot you were there.

340

avg lapsed patients

per clinic at 90+ days

78%

would return

if contacted directly

$420

avg visit value

peptide / functional medicine

Section 01

Week 1 Setup Checklist

Follow this day-by-day guide to go from zero to fully live in five days.

1
Day 1Import your master patient list
  • Export ONE master CSV from your EHR or scheduling tool — name, email, phone, and a Treatment column ("GLP-1", "Testosterone", "BPC-157"… your words work)
  • Go to Contacts → Import CSV and upload the file — Alfred's AI maps every patient to their program automatically
  • Alfred auto-scores every contact 1–100 based on recency, engagement, and visit history
  • Re-importing later? Check "Update customers already in Alfred" and new info merges in without touching what Alfred has learned
2
Day 2Activate your first win-back play
  • Go to Automations → select "Win-Back: 90-Day Lapse"
  • Set your reactivation message tone (warm + clinical works best for wellness)
  • Alfred auto-enrolls any contact marked 90+ days since last visit — no manual tagging needed
  • Review the 4-touch sequence and customize Day 1 message with your clinic name
3
Day 3Turn on your program journeys
  • Automations → flip on the program packs that match your clinic: GLP-1 / Weight Loss, Hormone Optimization, Peptide Therapy
  • Each journey routes itself — weight-loss patients get the weight-loss cadence, hormone patients get labs-and-renewal timing, automatically
  • Schedule any step by day ("3 days after enrollment") or by calendar date ("send on the 20th") — your choice per step
  • Set your email brand colors once in Settings and every email — including AI-written ones — ships in your brand
4
Day 4Set your booking link
  • Settings → Business Profile → Booking URL
  • Paste your Calendly, Acuity, or scheduling tool link
  • Alfred includes this link automatically in every reminder, win-back, and confirmation
  • Test it: go to a contact → Quick Actions → Send Test Journey → confirm the link renders
5
Day 5Launch your Branded Portal + chat
  • Portal → build your branded link-hub: book, refill, contact, and chat — opened by a QR code or a single link (perfect for the front desk, intake packets, or your Instagram bio)
  • Drop the one-line web-chat script on your site too, or just share the portal link — both capture and qualify inbound leads 24/7
  • Connect your channels in Settings → Integrations: email, plus Instagram DMs & Facebook Messenger (or your existing ManyChat) all land in one Alfred inbox
  • Every inbound — chat, DM, or form — auto-imports as a scored contact, so nothing slips through the cracks

Section 02

3 Plays That Print Money

These are the highest-ROI journey packs for your vertical. Launch all three in Week 1.

01

Win-Back: 90-Day Lapse

Who: Every patient 90+ days since their last visit

12%

10–15% of lapsed patients book within 30 days of enrollment

Message sequence

1

Day 1 — Warm personal check-in: "Hey [Name], we haven't seen you in a while…"

2

Day 4 — Educational value: a relevant protocol insight for their health goal

3

Day 10 — Soft booking ask with direct link

4

Day 18 — Final nudge: "Your spot is still open"

02

Refill Cycle Reminder

Who: Active protocol patients approaching their refill window

85%

85%+ refill compliance vs. 55% without reminders

Message sequence

1

Day −14 — Heads-up: "Your [protocol] refill window opens soon"

2

Day −7 — Reminder with reorder link

3

Day −3 — Urgency: "Running low? We can have it ready before you run out"

4

Day 0 — Final call with direct reorder or booking link

03

New Patient Onboarding

Who: Every new patient who books their first consultation

40%

40% higher second-appointment rate

Message sequence

1

Instant — Booking confirmation with prep instructions

2

Day −1 — Day-before reminder + what to bring

3

Day 0 (2hr before) — "See you today" nudge

4

Day +1 — Post-visit check-in: "How are you feeling?"

5

Day +7 — Progress check + next appointment ask

04

Program Journeys: GLP-1 · Hormone · Peptide

Who: Every patient, routed automatically by their treatment program

Each program runs its own cadence — no patient gets generic messaging again

Message sequence

1

GLP-1 / Weight Loss — week-1 check-in → progress touchpoints → day-30 refill → share-your-progress ask

2

Hormone Optimization — week-1 + two-week check-ins → follow-up labs reminder → refill & plan renewal

3

Peptide Therapy — protocol start check-in → ten-day touch → reorder window → review & referral ask

4

Import your list with a Treatment column once — Alfred routes every patient into the right journey, forever

Section 03

Daily Revenue Routine

5–15 minutes a day keeps Alfred compounding. Here is exactly what to do and when.

☀️

Morning

5 min

Open the Decision Brief

Alfred ranks today's highest-value moves with the dollars attached — who to win back, who's due to refill, who's waiting on a reply. Approve the ones you want; Alfred executes the rest. Yesterday's measured open and click rates sit right beside it.

Clear the Inbox

One queue for every channel — email, web chat, Instagram & Facebook DMs, form submissions, and reviews. Alfred drafts each reply in your clinic's voice and auto-resolves the routine ones; you only touch what needs a human.

Check enrollment queue

Any new contacts who crossed the 90-day threshold automatically get added to win-back today.

🕐

Midday

3 min

Scan active journeys

Automations → are all packs running green? Pause anything with unusually low open rates.

Web chat leads

Any new chat visitors with score 60+? Those are worth a personal call today, not just a journey.

📊

Friday Review

15 min

Revenue Pulse check

Analytics → Revenue Pulse. How much did Alfred attribute this week? Track week-over-week recovery.

Feed the learning loop

A/B on subject lines runs on its own now — Alfred tests variants and favors the winner automatically. Your job: thumbs-up or tweak a few of Alfred's drafts so it tunes to your voice, and let the engagement heatmap steer send times.

Enroll new segment

Who just crossed a threshold? New 60-day lapsed? Post-purchase patients ready for upsell? Enroll them now.

Section 04

30 / 60 / 90 Day Benchmarks

What good looks like at each milestone — so you know Alfred is working.

30 Days

Win-back rate

8–12%

of lapsed patients booking after first journey

Refill compliance

80%+

of active protocol patients refilling on time

Inbox response time

< 2 hours

vs. industry avg of 26 hours

60 Days

Attributed revenue

$2K–$8K

recovered and tracked in Revenue Pulse

Active journeys

15+ contacts

enrolled across all running packs

Lead score average

Trending up

as Alfred learns your patient patterns

90 Days

ROI on Alfred

3–5×

subscription cost in attributed revenue

No-show rate

−35%

from reminder + confirmation sequences

New patient 2nd appt

40% higher

from onboarding journey activation

⚗️

Your lapsed patients are one message away. Start recovering them today.

Everything in this guide is live in Alfred today. Start your free trial and go from zero to running in five days.